Robert Gordon University, Aberdeen

12-13 June 2018

Fredrik Tukk

Position: Digital Transformation Architect, Maersk Drilling


Working with Digital Transformation at Maersk Drilling, driving the strategy and digital vision to identify the opportunities for differentiating digital capabilities and solutions. Deep experiences from Digital, Commercial Excellence, Operational Excellence, Strategy and Communications. Experienced professional with more than 15+ years from management consultancy, international project management, corporate strategy, internet and market development.

Member of LinkedIn100 and LinkedIn InnerCircle, Winner of Danish Internet Awards 2014 for “Business to Business” and shortlisted for "Social Media"; Winner of European Digital Communication Awards 2014 category "Online Strategy of the Year" and shortlisted for “Recruiting Campaign” and “Community Presence”

Keynote Speaker at global events on Digital Recruitment and Online Strategies.


Maersk Drilling, Copenhagen

Digital Transformation Architect, Nov 2016 – Present Part of the digitalization team with key responsibility to create a digital strategy and vision and to identify the opportunities for differentiating digital capabilities and solutions

Head of Commercial Transformation, Mar 2015 – Oct 2016 Driving the implementation of our new commercial strategy with focus to implement Strategic Customer Relations, Commercial Operating Model, Business Development and Organizational Design

Head of Communication, Marketing & Branding, Jul 2013 – Feb 2015 Responsible for strategic development and execution of all internal and external communication on a global basis with key stakeholder groups, development of new and existing communication channels, driving corporate branding, digital presence strategies for social media and website, and marketing strategies in cooperation with Commercial department

Strategy Implementation Manager, Sep 2011 – Jun 2013 Responsible for creating the framework and processes for developing and executing the corporate strategy. Key responsibilities include Commercial Excellence programme manager including CRM system implementation (Microsoft Dynamics CRM), ERP implementation (IFS), responsible for developing and implementing the Digital Strategy, facilitating and monitoring strategic projects

General Manager Process Improvement, Jun 2010 – Aug 2011 Responsible for implementation of new processes for Legal, Commercial and Finance departments including design and process improvements in our corporate management system SIRIUS

Telenor DK, Copenhagen

Head of Market Management for Business Division, May 2008 – Dec 2009 Responsible for developing and managing market strategy, introducing new products, channel management, customer segmentation and pricing of products for B2B

Senior Business Development Manager – Strategy, Sep 2007 – Apr 2008 Responsible for process and productivity improvement initiatives within the Operations Division as part of the Strategy Team



Celerant Consulting, Nordic

Senior Project Manager and Nordic Operations Team Leader, May 2003 – Aug 2007 Leader of Nordic Operations Team with focus on major improvement projects for top100 Nordic Companies. Working at a pan-European level as Senior Project Manager within operational strategy consulting in different types of industries, countries and companies

Openeye, Stockholm

Project Manager, Aug 2002 – May 2003 Development and launch of new project management methodology for goal setting and fulfilment of projects. Performed workshops and made presentations to clients throughout Sweden. Framfab, London

Framfab, London

Key Account Manager, Apr 2000 – Sep 2001 Key Account Manager for large accounts in the UK with responsibility for development and implementation of internet strategy

Arthur Andersen UK, London

Senior Consultant, Sep 1999 – Mar 2000 Leading projects within Shared Services areas for Telecom and Banking companies in Hong Kong and London, working with back-office integration within major banks

Arthur Andersen Business Consulting, Stockholm

Consultant, Nov 1996 – Aug 1999 Consultant participating on projects related to Finance Function within Construction, Telecom, Insurance and Telecom Operators. Knowledge Manager for Finance in Europe


  • The Maersk Way of Leading, Leadership Transition Programme - Leading Others, 2014
  • Maersk Way of Winning Leadership Program, IMD, 2013
  • Maersk Changing the way we sell, Executive Leadership Programme, IMD, 2012
  • Telenor Leadership Development Program, 2008-2009
  • Celerant Consulting, Fast Track Leadership Programme, Operational Excellence, 2006
  • Arthur Andersen, Enabling Change, Project Management Excellence, 1996-1999
  • Kansai Gaidai University, Japanese, business, field studies, 1994 – 1995
  • Växjö University, Msc Business Administration, 1991 – 1996 


Swedish - Native; English, Danish and Norwegian - Full proficiency; German - Limited working proficiency, Japanese - basic

PERSONAL DETAILS                                                                                                 

Place of Birth: Oskarshamn, Sweden                                                                                            
Date of Birth: 24 September 1970                                                                                        
Nationality: Swedish
Marital Status: Married, two kids

For more details, please visit my LinkedIn profile: