The common message, however, has never changed: to realise values, it’s important to see digital twinning as a transformation and people, processes and technology need to be brought together holistically. It's easy to say but very difficult to do.

While strategy, capability, culture, and technology all need to align to work towards a successful digital transformation, people are at the heart of any transformational initiative. Cultural mindset is the biggest challenge. For change to succeed, managers must capture the hearts and minds of people so that they believe in the changes and can see the part they will play in making change happen.

Creating a data-driven culture where data is valued, utilised, and embedded in decision-making processes across all levels is critical, and requires a combination of leadership commitment, skill development, collaboration, and a continuous focus on leveraging data to drive insights and improve business outcomes.

Speaking at Future Digital Twin 2023, Lisa Sacco, Business Venture Manager at ExxonMobil, said: "When it comes to change management, change enablement and driving that transformational change, trust in your partners, trust in your people, give them all the space to fail fast and learn – that learning is critical. Pivot and find that value, celebrate and share those learnings so that you can apply them across the organisation."

Only 30% of companies navigate a digital transformation successfully, says BCG. To improve the odds of success, Noorddin Taj, Strategy Architecture and Digital Innovation leader at bp shares his five steps to digital success with Future Events.